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Extensible content and commerce

Custom WordPress and WooCommerce without turning every change into an exception

We extend content and commerce through maintainable plugins, integrations and controls while respecting the ecosystem upgrade cycle.

stack.php
final class TechnologyDecision
{
  public function choose(Context $context): Stack
  {
    return $this->evidence->fit($context);
  }
}
Where it fits

Capability within product context

The choice accounts for domain, team, data, operations and maintenance horizon.

  • Editorial portals with custom content workflows.
  • WooCommerce connected to ERP, CRM or logistics.
  • Specific plugins for business rules.
  • WordPress as a content source for other channels.
Technical decision

Adopting technology means owning its complete lifecycle

A component creates value when it solves a concrete need and the team can upgrade, observe and replace it. We therefore assess fit alongside the existing architecture, data and the actual way the product is operated.

01

Extension

Editorial portals with custom content workflows. Plugins, content types and administration. We define how it is tested, released and maintained before making it a critical dependency.

02

Commerce

WooCommerce connected to ERP, CRM or logistics. Catalogue, orders, payments and integrations. We define how it is tested, released and maintained before making it a critical dependency.

03

APIs

Specific plugins for business rules. REST, webhooks and headless experiences. We define how it is tested, released and maintained before making it a critical dependency.

04

Continuity

WordPress as a content source for other channels. Upgrades, performance, security and observation. We define how it is tested, released and maintained before making it a critical dependency.

Modular PHP platform architecture connecting product, operations, data, permissions and security.
Connected engineeringModular PHP platform architecture connecting product, operations, data, permissions and security.
Capabilities

What we can design, build and operate

Extension

Plugins, content types and administration.

Commerce

Catalogue, orders, payments and integrations.

APIs

REST, webhooks and headless experiences.

Continuity

Upgrades, performance, security and observation.

Stack

Related technologies

Content
WordPressGutenbergREST API
Commerce
WooCommercePaymentsLogistics
Operations
Custom pluginsCacheSecurity
Trade-offs

Decisions a logo cannot answer

Plugin or theme

Business logic should survive a visual redesign.

Headless

Worthwhile only when channels and experience justify dual operations.

Ecosystem

Every dependency needs maintenance, compatibility and an alternative.

Adoption and continuity

Introduce it without creating another technical island

Adoption starts from a bounded need, with explicit compatibility, ownership and an exit path.

We begin with a representative case that validates integration, developer experience, performance and operations. We avoid spreading the technology across the system before understanding its costs: configuration, training, delivery, observability, backups, security and upgrades.

Adoption is complete when there is a repeatable way to work with it. This includes minimum conventions, useful tests, diagnosis, documentation and an owner able to decide when to use it and when not to. If a dependency disappears, changes licence or no longer fits, the product should retain proportionate alternatives.

  1. ValidateA need, representative case and concrete adoption boundary.
  2. IntegrateWith real tests, data, security and operating conditions.
  3. StandardiseConventions, ownership, diagnosis and maintenance accessible to the team.
  4. ReviewValue, cost, support, alternatives and conditions for replacement.
FAQ

Before introducing technology

Does the technology determine the architecture?

No. Domain, team, operations and product horizon determine how it should be used.

Can you introduce it into an existing application?

Yes, when integration reduces a real cost or risk and there is an adoption and operations plan.

First conversation

Let’s discuss what your PHP application needs

Tell us about the context, the main blocker and the outcome you need. We will reply with the questions required for an initial assessment.

  • No commercial commitment
  • Direct contact with the team
  • Your details are not sold to third parties
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